Sydney Sealife Explorer Experience
Redesigning the visitor experience at Sydney Sealife Aquarium for young adults to provide a more modern and engaging experience that speaks to the youths of today.
Timeline - 12 Weeks - 2018
Role: Project Manager, UX/UI Designer, Videographer and VFX Editor
Team: Jodie Clothier / Grace Suprapto
Who are our users?
Direct Experience Storyboarding
Systematic observation, direct experience, documentation and storytelling.
Following our visit to the Sydney Sealife we created a series of photo-narrative storyboards to highlight the current pain points of the user experience and begin framing user needs.
A series of playful and provocative tasks for acquiring richly textured and highly personal information from participants that prepares them for their generative sessions.
A context mapping method using stimulative hands-on activities in order to learn the latent needs and desires of our users.
Participants were given two 'make' and 'say' activities - collage making and cognitive mapping - in which they were asked to visually represent their experiences and feelings towards aquariums followed by a moderated group discussion to unpack and explain the ideas within the artefacts that they had created. I was the moderator and ran the session ensuring that the participants understood what they had to do and helped guide them back on topic when they went astray, as well as ensuring that each participant contributed equally and asking probing questions that prompted deeper revelations from participants.
Make and Say Activites
"Create a collage using the four axes (child - present, likes - dislikes) to show how your feelings about aquariums has changed over time."
"Place the provided images closest to the centre the more they would influence your desire to visit Sydney Sealife."
What do our users need?
Bottom up analysis method that assesses qualitative data by sorting trends and patterns into clusters to identify user needs.
These statements cards were then grouped into clusters to highlight reoccurring themes or related areas of concern. From this initial grouping thirteen categories emerged before we then grouped them again to identify three distinct components of the aquarium experience: the planning phase, motivations for attendance and overall experience.
Who you go with
A visual representation that synthesises the most relevant data from our user research.